Jumat, 23 Januari 2009

Tracking customer behavior: understanding how individuals view Web sites can prevent them from

Tracking customer behavior: understanding how individuals view Web
sites can prevent them from...
By DeFelice, Alexandra
Publication: CRM Magazine
Date: Wednesday, February 1 2006

Online transaction failures that force customers to abandon a
company's Web site can potentially lead to millions in lost revenue. A
recent survey conducted by Harris Interactive, commissioned by
TeaLeaf, shows some commonly experienced transaction mishaps include
error messages (40 percent), a poorly navigable Web site (37 percent),
the inability to complete a transaction due to an endless loop (31
percent), and difficulty logging onto the Web site (31 percent). The
survey found that 89 percent of customers experience such problems and
34 percent of them said they would turn to a
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